Senegal: Néné Yaya, the luxury leather goods brand imagined by the Gaye sisters
We take you on a journey to discover two sisters: Marième and Néné Gaye, co-founders of the Néné Yaya brand. A Senegalese luxury leather goods brand offering products that combine traditional craftsmanship with contemporary design. Marième Gaye, co-founder of Néné Yaya, wants to change perceptions of African leather goods and promote “Made in Senegal” on the international stage. Néné Yaya embodies the know-how, creativity and pride of the African continent.
In Senegal, how Néné Yaya handbags were propelled by first ladies
The local design brand created in 2012 by two sisters received the unexpected support of Bassirou Diomaye Faye’s two wives, who have become regular customers.
Africa: Néné Yaya and Sisters of Africa in Paris as part of Africa Now
Africa Now takes over Galeries Lafayette in Paris. The pop-up store dedicated to African fashion has set up on the third floor. Until July 8, visitors are invited to discover creations by designers such as Adama Paris and Néné Yaya.
Néné Yaya: the Senegalese leather goods brand redefining African luxury and celebrating women leaders
Néné Yaya: the strength of African luxury in the feminine
In the vibrant world of African fashion, Néné Yaya stands out as a name synonymous with elegance, power and pride. Born in Senegal, this leather goods house founded by sisters Marième and Néné Gaye reinvents the notion of African luxury by placing the woman leader at the heart of its vision.
