About
Néné Yaya is a Senegalese leather goods brand founded by two sisters who have been passionate about luxury leather goods since childhood.
The alliance of luxury and Senegalese craftsmanship
Néné Yaya
is much more than a high-end fashion accessories brand. It embodies a lifestyle, a culture that brings together confident, assertive women and men who are aware of their power. With a refined range of bags, shoes, watches, eyewear, and briefcases, Néné Yaya celebrates Senegalese craftsmanship by blending tradition and modernity.
A brand committed to promoting Made in Senegal
Our mission
Néné Yaya is not limited to fashion. It carries a mission: to preserve and promote Senegalese artisanal heritage while supporting local entrepreneurship. Through its commitment, the brand actively contributes to job creation and artisan training, thus offering opportunities to Senegalese youth.
A story of passion and expertise
Our story
Behind Néné Yaya are Marième and Néné Gaye, two sisters driven by a shared passion for elegance, local craftsmanship, and entrepreneurship.